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【The Brand Story】
【The Brand Story】

Nestled among the mountain ranges of Switzerland, a brand steeped in history and legend has quietly emerged through the test of time – “Royal Guard.” This brand draws inspiration from a glorious and mysterious knightly order of the past, who were not only guardians of the nation but also protectors of time and quality.

【The Origin of Royal Guard】
【The Origin of Royal Guard】

Alexander, the founder of the "Royal Guard" brand, is a watchmaker with a passion for history and craftsmanship. During a journey exploring the ruins of an ancient knightly order, he was deeply moved by its spirit. The knights were renowned not only for their bravery but also for their meticulous craftsmanship; their armor and weapons were considered the perfect fusion of art and function at the time. Alexander was determined to incorporate this pursuit of excellence into the design and manufacture of modern watches.